Finch was crowned Miss Universe Australia on 22 April 2009 and subsequently represented Australia at the Miss Universe 2009 pageant held in the Bahamas on 23 August 2009. She was roommates with Miss USA, Kristen Dalton, during the Miss Universe campaign.
She is half Ukrainian on her mother's side. On 14 November 2009; Finch along with a host of other celebrities took part in the "McHappy Day" fund raising activities. She continues to use her growing celebrity status to contribute to charitable causes after posing nude in Australian luxury lifestyle magazine, Box Magazine, in 2010 to raise money for children's charity ToyBox International.
Finch was one of the contestants in Celebrity MasterChef Australia in 2009. She progressed to the semi-finals, where she and Biggest Loser trainer Michelle Bridges made it through to the next stage. She successfully reached the grand-finals in which she came third overall.
Finch competed in the 2010 series of Dancing With The Stars. She was eliminated on 1 August 2010.
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